Logo designing is one of the most underrated jobs in the design world. IT can make the brand ‘noticeable’ and something everyone takes a double look at, and bad design can make people disregard you business as unprofessional and insignificant. People tend to think of it as a few swishes and stylized alphabets put together. The truth is, logo designing takes a lot of research and has so many steps in the process of it’s creation. It takes a lot of thinking and brainstorming to come up with something unique. This is why designers can take weeks to come up with a design. There are big shot companies that spend months- even up to a year!- to design a logo, because of the amount of effort and improvising it takes. There’s a lot of science behind it, from color theory to proportioning via grid and the fibonacci sequence, and doesn’t involve just pretty pieces of clipart put together. This applies to good, well thought of designs that have a good impact and makes heads turn. Here we share how the FST logo took shape, one of our first and popular.
When we came across the organization The Farah Saeed Trust, we were overwhelmed with the intention and focus of this group of people who’d come together. The FST is founded by Hafsa Waseela, a sister in Islam, a doctor, and an ideal friend. What makes an ideal friend? A good friend is she who strives for good and in the path of Islam for those whom she lives. I call her ideal because the purpose of this organization is to serve as a Sadaqah e Jariya for her friend Dr Farah, who departed the dunya after battling cancer. To make donations or see how else you can help with this impeccable trust, click here.